Interview - The story behind Rêvésie, how was my jewelry brand born?
Every brand has a story, a unique path that led to its creation. Rêvésie is not just a jewelry brand; it is the reflection of a journey, a passion, and a profound desire to create with purpose.
What deep reasons drove you to create this brand? Your "why."
To create connections: Through my jewelry, I am not just sharing objects, but stories, emotions, and memories. Each piece I craft is meant to accompany moments in life, both big and small, and to become a unique symbol for my clients.
To promote local craftsmanship: In a world where everything moves fast, I choose slowness and authenticity. Handcrafting every piece of jewelry right here in my Landes studio is my way of preserving expertise and showing that quality takes precedence over quantity.
To leave a positive footprint: Creating while respecting the environment is a priority. I imagine jewelry that reflects my values: eco-responsibility, mindful production, and a love for natural materials.
To feel alive: Creation is more than a job; it is my essence. Handling materials, imagining new pieces, experimenting... All of this fuels me and makes me want to get up every morning.
For my clients: Nothing makes me happier than seeing my creations being worn, hearing their feedback, or receiving their kind notes. They are my greatest source of motivation.
What personal path led you to this decision?
My path did not offer a pre-determined route. After my studies, I was faced with a lack of job opportunities in my field, and moving from one dead-end job to another without any real prospects quickly made me feel a growing frustration. I needed work that had meaning, that felt like me, and that gave me the desire to wake up every morning with passion.
Little by little, jewelry design became much more than just a hobby. It was obvious. The idea of building my own career, of no longer depending on uncertain opportunities but creating my own, pushed me to take the leap. I chose to trust myself and explore this path, driven by the desire to pursue a profession where creativity and craftsmanship would take center stage.
What is your background and your personal connection to jewelry?
Creation has always been a part of me. As a child, I was fascinated by art in all its forms, always drawing, tinkering, and imagining. My hands have always been my primary tool for expression. I also remember that jewelry has always held an essential place in my life: I wore dozens of pieces, like a second skin, an extension of my identity and my style.
Very early on, I tried my hand at making my own jewelry, even if, at the time, it was more like tinkering than true creation. At school, I was mostly known for my drawing talent, and it was only natural that I followed this passion by taking every possible art elective in high school. Art wasn't just a subject for me; it was a given. In fact, it was thanks to art that I passed my baccalaureate.
I continued my studies in this direction with a BTS in fashion design, drawn to the world of film costumes and accessories. Without even being aware of it at the time, I was already creating jewelry throughout my projects, exploring what would later become my true calling. But after my studies, the lack of opportunities and a series of dead-end jobs pushed me to reinvent myself.
Gradually, I turned to jewelry design, first out of passion, then with a deep desire to make it my career. After months of reflection and experimentation, it became clear. Since 2017, I have been self-taught, perfecting my skills with patience and passion. Today, my creations are a reflection of my world, an extension of myself. Wearing them daily is a source of pride, a way to express my identity and share my art with those who recognize a part of themselves in it.
What key moment made you want to get started?
The day I opened a DIY book, I didn’t yet know that my life was about to take a decisive turn. Out of curiosity, I decided to try jewelry making, without any grand expectations. At first, it was mostly trial and error, rough attempts—tinkering more than actual craftsmanship. But very quickly, something clicked inside me. I loved the process, the freedom to create with my hands, to see an idea take shape under my fingers.
By testing, learning, and refining my techniques, this activity became a true obsession. A void would appear as soon as I wasn't creating. Every new piece was a challenge, an exploration. I wore my first creations proudly, without much thought, simply because they were a part of me.
At the time, I was working in a completely different field. Yet, every day, I went to work wearing my handmade jewelry, as if it were obvious. One day, my department manager made a remark that resonated with me: "Why don't you go for it? It's clear that this is meant for you." At the moment, I smiled, but that sentence kept running through my head.
I always knew I needed manual and creative work, something that would allow me to express myself fully. This trigger, added to my growing desire to create, finally pushed me to consider this passion as a real profession. And that is how my adventure in jewelry design began.
Why did you choose to make it your career rather than just a passion?
Because, bit by bit, this passion took up all the space. Creating was no longer just a hobby; it had become a necessity, a way to express myself, to give meaning to my daily life. Every piece of jewelry I crafted brought me immense satisfaction, and the idea of doing only that seemed obvious.
I realized that I no longer saw the hours pass when I worked on a piece, that inspiration came naturally, and that each creation made me want to go even further. Unlike other jobs where one sometimes feels heavy constraints, here, I saw mainly freedom: the freedom to create at my own pace, to imagine without limits, and to be in sync with my values.
I could no longer see myself doing anything else. The desire to attempt the adventure was stronger than the fear of failure. So I dared to turn this passion into a profession, with the hope and determination to grow it day after day.
My story with Rêvésie is, above all, a story of passion, freedom, and creation. Each piece of jewelry I shape is a reflection of my journey, my inspirations, and my deep need to express emotions through matter. This path, made of doubts, discoveries, and turning points, led me to fully embrace this profession that makes me vibrate every day.
Creating jewelry is not just assembling materials; it is telling stories, capturing a fragment of a dream, and transforming it into something tangible. It is a way of weaving a unique bond with those who wear them, of offering a touch of poetry and authenticity through every piece.
By daring to turn my passion into my profession, I chose to listen to that little inner voice that whispered to me that this was my path. Today, Rêvésie is much more than a brand: it is a universe where art, emotion, and craftsmanship mingle—an invitation to wear a piece of jewelry like a talisman, a shimmer of poetry against the skin. ✨
- Ornella
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